Friday, November 5, 2010

Good News!

How exciting it is to finally see so much good news for the pro-life movement. We are so encouraged by the recent elections and all that has happened over the last few weeks. Thanks for all you do to educate people around you of the value of life. People are listening! Keep up the good work.

Here are a few of our favorite articles that have been an encouragement to us recently:

Hope you are as thankful as we this time of year. God is good and we are blessed.

Friday, October 22, 2010

We're Thankful!

We are thankful for the cooler weather and beautiful colors on the trees, but most of all we are thankful for YOU! We thank God for the opportunity to work with some of the most faithful and humble servants in the kingdom of God and that we get to do it every day! To all our wonderful contacts at pregnancy resource centers around the country, thank you so much for all you do to continue the fight for life.

In this season of Thanksgiving we want to let you know how truly thankful we are that hurting men and women have caring people to show them the love of Christ in their most desperate hour. We are so privileged to play a small role in the life of your pregnancy center.

We would like to offer our thanks in a tangible way so please be sure to fill out your application for our monthly $500 donations, and pre-register your center to receive 10% of all stock Pro-Life Christmas card purchases made based on your referrals. See the links below for more details.

Donation Application

Pro-Life Christmas Card Details

Friday, October 1, 2010

$500 Design Donations Still Available!

Last year we decided to choose one Pregnancy Resource Center per month for twelve months and give each one $500 worth of free design services. We did that and God has blessed us for it. We want to continue to do this and if God continues to bless, we will increase the amount we give. You can't out give God!
We will continue to choose one Pregnancy Resource Center per month and give each one $500 worth of free design services. If your center is chosen you will be able to use any design service we offer and it is 100% free of charge, no strings attached. 

You can fill out our online application form here

Or Download a PDF and fax it back to us. 

You only have to submit one application for your project. We will keep them all and each month review them and decide which project to donate for that month. (No phone calls, please.)
Are you ready to create that new website you've been putting off? Redesign that outdated brochure? Get rid of that logo from 1979? 
Take a look around our website if you need more ideas. 
We look forward to hearing from you. If you know of a center in need of our services, please feel free to forward this to them.

Friday, July 9, 2010

Summer Excitement

It's a hot summer here in Tennesse, but an exciting one for Keener Marketing and We have been working hard this summer - thank you for keeping us busy helping you with your Walk for Life events and Banquet programs. It's so exciting to see how God is meeting your needs for support all across the country and we are grateful to be a part of it.

We've had some big changes around here lately, too. Jennifer has decided to move on to a higher calling - she's now a stay at home mom to her little girl, Lillian - plus little sister is on the way. We're very excited for her, but we sure do miss her around here!

We're working hard to keep new designs coming your way and hope to have the new catalog ready soon. You'll notice some changes around the website, too. We have updated the look and best of all DROPPED some prices. Be sure to look at the links below for details.

We've also just released a whole new line of donor gifts: "The Difference is LIFE"
So be sure to check those out.

Thursday, April 22, 2010

Earth Day - Save some green

It's been a lovely spring and we just can't help but celebrate God's creation by giving you some discounts on earth friendly products. Take a look at our Tote Bags and Notebooks made from recycled materials and find some great gifts for your supporters.

Monday, March 29, 2010

Key Improvements for Nonprofit Websites

We all know that a website has become an essential part of any organization. But just how important is your presence on the web?

ForeSee Results (a leader in online customer satisfaction measurement) released a study last spring that examined nonprofit websites and concluded that websites are an essential area of focus for nonprofits during difficult financial times. The report states, "It is essential, now more than ever, to gain intelligence on how to use the website to its fullest potential as a way to reduce costs, generate donations and revenue, and build membership, loyalty, and positive word-of-mouth. "

It goes on to say, "Even though nonprofits don’t have the same resources to invest in their websites as private sector companies, unfortunately, they are judged by the same standards."

We agree. Your website has to compete side by side with "the best of the best". What can you do about it? Here are the key findings from that report.

  • Nonprofits have plenty of room for improvement when it comes to online customer satisfaction. On the 100-point scale used for the study, the average nonprofit website scores a 73. The threshold for excellence in website satisfaction is generally considered to be 80. Even though nonprofits don’t have the same resources to invest in their websites as private sector companies,unfortunately, they are judged by the same standards. Therefore, it’s crucial that nonprofits understand how to allocate resources by investing in the areas of their websites that will increase satisfaction and make visitors more likely to donate, volunteer, recommend, etc.
  • Satisfaction is predictive of future behaviors important to nonprofits. A highly satisfied visitor to a nonprofit website is:
  • 49% more likely to donate
  • 38% more likely to volunteer
  • 57% more likely to have a favorable overall impression of the organization
  • 65% more likely to recommend the site to others
  • 55% more likely to return to the site
  • Key areas of improvement for nonprofit websites, in general, are sites’ functionality and the expression of the organization’s image online. In general, the areas that will have the greatest impact on visitors’ likelihood to donate, volunteer, recommend, and return are site functionality (the usefulness, variety, and convenience of features on the site) and image (how well the website reflects the organization’s image). These two factors were more impactful in driving website satisfaction than sites’ content, navigation options, or look and feel.
  • Nonprofits need to encourage more people to donate online instead of through other channels. Site visitors who donate online are more likely to donate, period. Making it easy for visitors to donate online is critical to growing the pool of repeat donors. In addition, nonprofits will see more of the money if donations are made through the more cost-effective web channel.
  • Site visitors value online information and donation capability. The top two reasons people visit nonprofit sites are: news and events (40%) and to stay informed about the cause the organization addresses (40%). Almost one in five (18%) website visitors are there specifically to make a financial contribution.
  • People listen to outside sources. Almost one in five who visited a nonprofit site found out about the organization through word-of-mouth, and visitors who found the site through the media or a news story were the most likely to donate.
  • The election year had a very small impact on donations to nonprofits. Only 3% of all respondents said that political donations reduced the amount they donated to other organizations in 2008
For more details on these findings you can download the full report at the ForSee Results website.

Monday, February 15, 2010

Light in Darkness

"The clearest and deepest words God grants the soul are often those that come in a dark season of life. One of the dearest treasures in your darkness will be the song he will give you if you will receive it."
– Beth Moore

"If I say, 'Surely the darkness will overwhelm me,
And the light around me will be night,'
Even the darkness is not dark to You,
And the night is as bright as the day
Darkness and light are alike to You.
For You formed my inward parts;
You wove me in my mother's womb."
– Psalm 139:11-13

Walk for Life - New ideas

Keener Marketing is working on making this year's walk for life season more exciting. We've got new products that will spruce up your walk and make things more interesting again.